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If there's one thing we've learned after years of publishing apps to the app store, it's this:

While some developers will suggest they have the secret formula, the reality is no one can guarantee success.

In this blog post, my friend Bill at Mindsea shares some of the things every marketer and founder should do before publishing an app to the app store. These are some great insights - Many I hadn't thought about before.. Check it out.

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