I’ve noticed that while large, well known ecommerce brands consistently offer upsells on the cart page, mid-size ecommerce stores often don’t, and that’s likely a mistake.
In this article, we’ll show data from two AB tests where we added a one-click upsells and cross sells.
The first increased average order value (AOV) by $55 (worth millions in annual revenue).
The second increased conversion rate by 13%, which for any 8 figure or greater ecommerce store is also worth 7 figures in extra annual revenue.
Finally, we’ll also show (and analyze) 5 live examples from well known brands of upselling and cross selling related products at the cart stage.