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I’ve noticed that while large, well known ecommerce brands consistently offer upsells on the cart page, mid-size ecommerce stores often don’t, and that’s likely a mistake.

In this article, we’ll show data from two AB tests where we added a one-click upsells and cross sells.

The first increased average order value (AOV) by $55 (worth millions in annual revenue).

The second increased conversion rate by 13%, which for any 8 figure or greater ecommerce store is also worth 7 figures in extra annual revenue.

Finally, we’ll also show (and analyze) 5 live examples from well known brands of upselling and cross selling related products at the cart stage.

  • NC

    Nathan Collier

    almost 2 years ago #

    That furniture example seems like a no-brainer yet I feel like no one does this. And it's impressive they added $2M revenue from a low-priced add-on item like that.

    • DK

      Devesh Khanal

      almost 2 years ago #

      Yeah volume affects everything. If you sell 3000 upsells a month at $55 each, that's $2 million per year.

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