nChannel reports that 44% of people start their online shopping journey with a Google search.
SEMRush notes that 37.5 % of all traffic to ecommerce sites comes from Google.
Back in the “good ol’ days” of ecommerce, brands could rely on Facebook, Twitter, and other social media platforms for a steady supply of traffic.
When you were running a sale or promoting a new product, you could post a link on your social platforms and know that a large number of people would see the post and click on it.
Yeah. Those days are gone.
With Facebook’s algorithm now focusing heavily on connections between friends and family, business pages are seeing the lowest organic reach EVER.
If you’re lucky, 3% of your fans might see what you post.
If you want to get exposure on Facebook and other digital channels, you now have to pay to play.
And with more and more brands resorting to paid advertising, the cost of clicks is rising.
So what’s the solution?
Is there a way for ecommerce businesses to still get traffic without paying?
Thankfully, there is.
Clearly, shoppers are using Google as one of the primary ways that they find products online.
Using ecommerce SEO, you can capture a portion of that search traffic.
But how do you do that?
What strategies should you focus on?
Here are 6 ecommerce SEO steps to take your organic search to the next level.