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Expecting people to buy from you at the first time of asking is a surefire route to disappointment.

It takes multiple touchpoints to generate sales:

  • Salesforce says people need 6-8 touches with a brand before buying.
  • Nimble claims it’s just five.
  • While Online Marketing Institute states as much as 13.

But the one thing they all agree on? You typically need way more than just a solitary engagement before a browser becomes a fully-fledged customer.

This is why ecommerce retargeting is so powerful. Allowing you to follow leads around the internet in order to get to that magic touchpoint number in the quickest way possible.

So in this post, Omnisend's Whitney Blankenship dives deep into how to use ecommerce retargeting like a pro.

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