A recent study by Conversio found among the 2,687 stores surveyed, that the average product page conversion rate is 7.91%. This research easily proves what we’ve been seeing for our clients: those who land on specific product pages are far more likely to convert. This isn’t to say you shouldn’t optimize your homepage, but rather it’s a wakeup call to put a lot more emphasis on optimizing your product pages and perhaps to spend more time on promoting specific products vs. the entire site.
The intent of a visitor that lands on a specific product page is usually higher than those on the homepage, and it is our job to do everything we can to help that potential customer complete that purchase by addressing their concerns and providing all the information they need to make their decision.
And that’s what we’re going to do today–discuss all the ways you can optimize your product pages to provide the experience your potential customers are looking for and to increase your conversion rates. Let’s take a look at some of the most important elements that each product page should optimize and then critique some product pages of some of the most well known E-Commerce shops.