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Do you remember your dad ever carrying a green, steel bottle on the way to work or a camping trip? That’s a Stanley brand thermos. And they’re still as popular (if not more popular) today. Stanley, a PMI brand loved by generations, has adapted their marketing efforts over the years to make a killing in the eCommerce space, raising awareness around the brand like never before. They get hundreds of thousands of website visitors every month, bring in tons of traffic from search engine results pages (SERPs), and post consistent blog content. But that’s not all. The brand uses a detailed, tried and true strategy to keep bringing in new and returning customers online. In this post, we’re going to dive into how Stanley approaches their eCommerce marketing strategy to dominate SERPs, maintain great customer relationships, and more.

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