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There are a lot of definitions for brand storytelling, but for the purpose of this article and this audience, I’m defining it this way:

In its simplest form, a brand story is exactly what it sounds like: it’s the story behind your business—why you exist, where you came from, who you’re trying to help, how you intend to help, and where you’re going from here.

But brand storytelling can and should mean a lot more.

  • WH

    William Harris

    over 2 years ago #

    If you know any other great ecommerce brands that are doing a great job storytelling - let me know. I'd love to feature them in an upcoming post.

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