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As a retailer, you probably have a love-hate relationship with your metrics.

On the one hand, you know they provide you with a complete, bird’s-eye view of your business. On the other, you likely feel uncertain about which metrics to track and how to best measure your optimization strategy.

If that sounds familiar, you’re not alone. Most ecommerce retailers feel the same way.

But there’s one thing that’s certain: you want more sales. If you don’t…well, you should probably start thinking about a career change.

A handful of specific metrics are essential to focus on if you’re serious about more sales and higher revenues.

In this post, we’re taking a look at them and give you some practical optimization tips.

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