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When you work with a lot of advertising services, you eventually come to a situation when you need to measure and compare their effectiveness. But here’s the problem — non-Google services (like Instagram, Facebook Ads, Bing, LinkedIn Ads, and others) don’t have a native integration with the Google Analytics. As a result, if you want to control the costs of your advertising and evaluate the success of the advertising campaigns, you have to collect data about campaigns in different ad services, and then try to somehow analyze them.

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