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Local businesses that haven’t taken the time to optimize for SEO are missing out on a lot of potential revenue.
Earning high rankings in Google’s search results and Google Maps gets your business in front of nearby customers who are looking for exactly what your business provides.

So if you own or manage a local service business or store, taking time to make sure your websites and online directory listings are optimized is an effective step toward getting more customers in the door.

But how do you optimize a local business to rank higher in search? And how is that different from general SEO best practices?