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Guest Post by Noah Kagan, who explains how he went from zero to 150,000 e-mail subscribers by using giveaways.
I particularly like the way he showed how a targeted giveaway (like the Monthly1K) returns a much higher ROI than a broad giveaway (like the Macbook Airs).
We tried giveaways at a startup I used to work for, and it generated a lot of email addresses, but not many conversions. Perhaps if we had used incentives more targeted to our audience we would have seen better returns.
I'd also love to see more details on how he drove the initial interest (48k new subs from the Air promo!), and how long a giveaway should optimally run for (should your quarterly giveaway run for the full quarter?).
I love that there's actionable advice here.
Giveaways are great, but what happens if it costs to much to tell people about the giveaway?
I had some great success with giveaways, nice share!
Thanks for sharing @andrewchen! One question for @noahkagan: Assuming revenue was generated from follow-on email marketing efforts to those new lists, did you retain segmentation and target the emails that way or did they become a part of the larger email database you send to? In other words, did they receive an email that said, "Thanks for entering the ______ giveaway! Here's some other cool stuff (and tacos) you might be interested in."?
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