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Early adopters play a crucial role in achieving PMF and growth at scale. This article is about why they are so important, how to get them, and what to do with them. I also show you - The proven tactics of unicorns to acquire early adopters - How Dropbox went from 5,000 beta waiting list subscribers to 75,000 in one day - How to use Facebook and LinkedIn groups for massive traffic spikes - What markeri.io did differently the second time they launched to get 3,000 sign-ups

  • TN

    Tri Nguyen

    over 1 year ago #

    Every one of Kevin's posts have been awesome reads.
    i'm a big proponent of leveraging a previously built audience - fair to say that GH leveraged Twitter for early growth, just as Airbnb leveraged Craigslist, Instagram used FB etc etc.

    • KI

      Kevin Indig

      over 1 year ago #

      Aw, thanks, man! "Piggybacking" is definitely a good tactic. I feel like you can do way more with "established audiences" and I may or may not be already writing about that 😅.

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