Brand loyalty has become a thing of the past. Today, customers are doing a lot of research before making a purchase decision - big or small. Being at the dawn of experience economy, #ecommerce retailers have to start predicting customer intent.
As an e-commerce business, understanding the different moments and associated mindsets of your customers as they’re planning a buying experience presents a great opportunity to become a part of their consideration early on in their decision-making process.
In a world where consumers hold the power in the market, #customerexperience becomes the differentiating factor which will make customers choose you over another brand.
If you’re an #ecommerce business here’s a list of technologies that you need to have in your playbook to survive in the competitive landscape of online retail.