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If you’re like most e-commerce marketers, you’re investing in email marketing.

But as effective as email marketing is, it’s not enough on its own.

Why? Because effective e-commerce email marketing isn’t about the right strategy; it’s about the right sequencing.

Mail the right emails at the wrong time to the wrong prospect, and people will opt out of your emails (or worse, move to a competitor).

But send the right emails at the right time to the right prospects, and you won’t just have lifelong customers…

…you’ll have evangelists for your business.

In this article, I’ll share 11 e-commerce marketing campaigns you need to send to increase engagement, improve your bottom line, and more important, reduce churn.

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