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Transactional emails are central to a host of ecommerce tasks. They enable retailers to efficiently send customers order updates, re-engage visitors that have abandoned their carts, and process technical issues like password resets and new account confirmation.

Yet most online retailers don’t pay much attention to transactional emails.

They view them as a necessary but unimportant part of running an ecommerce store.

This is a big mistake.

Despite widespread belief to the contrary, transactional emails present many opportunities.

When you consider the fact that they have a six times higher open rate than other types of emails, and that some formats boast a conversion rate of nearly 20%, the possibilities become clear.

In my latest post, I'm taking a look at the main types of transactional emails and provide you with actionable tips for improving them, leading to higher engagement, conversions, and revenue.