Leave a comment

Revenue growth and profitability – are the two metrics the C-Suite cares about the most. They tell you exactly how you did this month or quarter. But do strong sales predict next quarter’s results? Hardly.  

What if the C-Suite had a crystal ball that could not only predict their growth and profitability, but give  glimpses into the minds of their customers in time to save accounts that might otherwise go under?

We haven’t really had that capability, until now.

Traditionally, Net Promoter Score has been a “lagging indicator.” NPS surveys were typically sent out once a year, or once a quarter at most. There would be a big push to get the survey out, another push to respond, and then a mad dash of trying to piece together what happened during that time to result in the scores received.

But modern NPS programs are different. They can be that crystal ball.

Could you benefit from modern NPS?

  • You’re still doing NPS calculations in Excel.
  • You have to compile customer lists and “gear up” for NPS campaigns.
  • You are having trouble getting anyone to care about NPS, and/or you are the only one looking at NPS data.
  • You spend more time on NPS admin than acting on customer responses and insights.

If you answered “Yes!” to any of the above, then download this book!

  • KK

    Katy Katz

    over 3 years ago #

    Just downloaded! Really thorough discussion on best practices for using NPS. Thanks for sharing, Nichole!

  • LA

    Lisa Abbott

    over 3 years ago #

    My favorite section is about how marketers use NPS to "build an army of brand promoters" Every growth marketer should be doing this. Thanks for posting, Nichole.

  • JP

    Jessica Pfeifer

    over 3 years ago #

    I truly enjoy sharing on this topic -- I think technology is giving us some great gifts to become more focused on customer experience.