ASO is no longer merely about optimizing your creative store assets or keywords. In fact, it’s no longer about optimization at all. It’s about using data and learnings taken from the stores to inform better decision-making for the most strategic, high-level moves publishers and developers can make.
Currently, ASO is a game played in inches. Tiny, incremental optimization efforts result in tiny, incremental improvements. And no one wins a marathon by taking inch-long strides. According to Gad Maor, CEO of StoreMaven, it’s time to stop leveraging the app stores’ assets and start leveraging the app stores themselves.