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The date was December 11, 2015. The event: a challenge. "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Challenge accepted. And guess what? We took SumoMe’s Instagram following of under 1,000 in February to 88,000 in just six months. More impressively, we took our Instagram following to 50,000 in under 3 months. Since then, we've seen massive traffic to our site from Instagram (with many of those people buying our products). And now, we're revealing the exact way we did it. Everything is on the table: our marketing plans, the tools we used, our SOPs...all of it. So we're not just going to show you how we did it. We're giving you the tools to do it for yourself, too. There isn't another Instagram guide like this on the internet. Consider this the definitive guide for cracking the Instagram code.

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  • RA

    Ramin Assemi

    over 3 years ago #

    Great guide!

  • DS

    Danavir Sarria

    over 3 years ago #

    Good stuff!

  • SB

    Shane Barker

    over 3 years ago #

    Great, insightful, and thorough piece! "Traffic is useless if it doesn’t convert." I love the tip about unfollowing non-followers and I think Instafollow (despite the ads) is also a useful app for finding people who aren’t following you back.

  • ES

    Edward Stephens

    over 3 years ago #

    Yeah I thought there had to be some marketing spend assigned to IG marketing in here. I've been growing two accounts with zero spend and without shoutouts etc you can't get the same traction.

    Great article though!

  • CF

    Chris Fitzner

    over 3 years ago #

    Great post!

  • SZ

    Simon Zeimet

    over 3 years ago #

    28% of the internet uses Instagram, more than Twitter. So yeah... useful guide. I'm starting to implement it for my business right now.

  • HA

    Hale Associations

    over 3 years ago #

    Great read!

  • AK

    Amit Kumar

    over 3 years ago #

    I thoroughly read the Chapter 5 "How to Convert Your Followers to Create an Automated Traffic Machine" and knew the exact way of wisely using followers as the automated traffic source.

    Loved the whole ideas.

    Thanks you so much !!

  • VM

    Vishal Mody

    about 3 years ago #

    Amazing, very helpful for first timer on Instagram!

  • JS

    Jesse Song

    about 3 years ago #

    Am a follower of @sumome on Instagram. Great share, thanks Sean!

  • EH

    Erik Holm

    over 2 years ago #

    Great guide! :)

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