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A couple of weeks ago, in addition to our standard research process, I posted a question on LinkedIn asking for recommendations for agencies doing kick ass work on Facebook Ads.

We received a ton of responses. A lot more than I anticipated.

And while it took me a bit to respond and get feedback from everyone, I'm pretty excited about the resulting 3-part series on Facebook CPC, CTR, and CAC.

Part 1 shipped today, all about ways to reduce your Facebook CPC.

Enjoy. Let me know if it's helpful.

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