Why it's important to make sure you know exactly what pain you're attempting to alleviate when you craft a series of onboarding emails. It's so easy to jump the gun, and start pushing all the features that you think are the most interesting parts of your product, without considering how deep into your product someone would have to be to appreciate them.
This post and associated guide are all about getting to the point where you can automate your onboarding including:
- Determining the pain points in adoption
- Developing resources to guide users past them
- Automating users' exposure to the appropriate resources
- And actually measuring if it's working.
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