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Too often, companies are happy to migrate to a hosted eCommerce platform without any clue how it will affect the SEO strategy they’ve been using for years.

This results in a decision process that becomes upside down. Companies that don’t weigh SEO functionality end up choosing the wrong platform for their SEO goals.

This article is meant to help you mitigate or avoid this mistake.

Rather than finding the platform you like, crossing your fingers, and hoping for the best for your SEO, you can use the information below to try to understand the potential SEO functionality of hosted and self-hosted eCommerce platforms first.