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The Direct-to-Consumer (D2C) strategy is fast becoming a popular route for manufacturers and CPG (Consumer Packaged Goods) brands to enter the market directly — instead of through a middle-man entity.

Big name brands such as luggage manufacturer Away and office supplies manufacturer Quill have already taken the leap with D2C marketing and D2C selling campaigns, and we’re anticipating that more manufacturers will do the same in 2019 and beyond.

So, here are our 21 tips to get started in direct-to-consumer.

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