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It's true. For the past few months I've researched, tested and measured all sorts of headlines. And it turns out you're actually hurting your conversion rates when you try to be more creative.

Check out the findings in this guide (plus there's a free automatic headline generator available).

  • ML

    Mark Lindquist

    about 3 years ago #

    Love all the original research coming out of SumoMe!

    This makes sense intuitively when you compare optin popup copy to conversion-oriented copy on webpages. Tell people exactly what you sell and what they're getting, focus on benefits, and your conversion rate will be higher. One of the few "best practices" in the world of CRO that most people can agree on.

    • SB

      Sean Bestor

      about 3 years ago #

      It really is. People try to get cute but being straight forward just flat out works.

  • DS

    Danavir Sarria

    about 3 years ago #

    More people need to hear about this!

  • DK

    Devesh Khanal

    about 3 years ago #

    We see this in ab tests on landing pages and home pages all the time: clarity trumps cuteness.

  • DG

    daniel gold

    about 3 years ago #

    This makes sense. It's like the online equivalent of someone knowing you're trying too hard.

  • AB

    Allen Burt

    about 3 years ago #

    Yet another timely reminder for our team! Thanks for this post. And, agree that it's nice to see all of this original research coming from your team.

    • SB

      Sean Bestor

      about 3 years ago #

      Much love, Allen :) Nothing like months and months of tests for one article ha.

      • AB

        Allen Burt

        about 3 years ago #

        Also a heads up: row 11 in the 'content upgrade' section of the spreadsheet download doesn't auto-populate (unless someone has fixed it by now).

        Great, simple tool - helps shut up the creative voice a bit...

  • PS

    Phil Shawe

    about 3 years ago #

    Especially with email newsletters, I've found that a short, informative subject line works better than something out of the box.

  • AS

    Alex Shrestha

    about 3 years ago #

    Great post!

    I guess Steve Krugs "Don't make me think" applies to text as well

  • DL

    Donte Ledbetter

    about 3 years ago #

    That's what I've been saying all along. The best headlines get straight to the point.

  • FG

    Florian Goerres

    about 3 years ago #

    Thanks for this - you've provided me with the numbers to back up my mantra: "Clarity and precision, clarity and precision!"

  • SV

    Stephen van der Heijden

    about 3 years ago #

    Great to see some data behind this. Thank you!

  • EY

    Eduardo Yi

    about 3 years ago #

    Came to the exact same conclusion myself a while back - got super depressed.

  • EP

    Eric Pulier

    about 3 years ago #

    It's sad but it's true! I've notices that the same thing applies to my Facebook marketing strategies

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