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This Tweet from @DHH https://twitter.com/dhh/status/421416205048487936 was most likely a follow up to this earlier Tweet: https://twitter.com/dhh/status/421411822340562944
For anyone who doesn't already know, @DHH is the creator of Ruby on Rails, David Heinemeier Hansson. He is super well respected in the tech community so I felt it was important to respond. My response was "@dhh My goal for term was distance from old school mktrs, but sleazy ones adopted it 2. Lots of crap made with Rails, but not your fault."
Some good back and forth followed, most of which you can read here: https://twitter.com/dhh/status/421416205048487936
I'm glad that some people hate the term "growth hacker." Most marketers and/or growth hackers recognize that indifferences is the biggest enemy to getting attention for a product or concept. Love and hate are much more powerful emotions. All this hate means that "growth hacker" strikes a nerve and makes people think. That was one of my original goals for the term. I wanted to break out of the stale all inclusive term of "marketer."
Too many people with the typical marketer profile were applying for the jobs that I was trying to fill at the startups I helped grow in the early days. I needed people who were way out of the box and really understood the unique opportunities that a networked online environment, spreadable online experiences, zero marginal cost code... offered for growth.
When the creator of Ruby on Rails expresses his "hate" for the term, then I know I have accomplished my goal. A lot of marketers hate it too. They are raising their hand saying "that's me, but I hate the term." I don't care what they call themselves if they are embracing the mindset and understanding that is required to make great stuff grow online.
In my last Tweet to @dhh, I wrote: "@dhh Agree. The companies we profile on GrowthHackers site are legit growth engines usually fueled by user passion http://www.growthhackers.com/companies/ " . It was great to get a positive response about our GitHub company profile "@SeanEllis Good storytelling. Just read the GIthub one."
Hopefully the back and forth helped outsiders gain a better understanding my view of growth hacking (which I'm sure many of you share). Hopefully too, all of us realize the importance of distancing ourselves from the "sleazy marketing tricks" that sparked this Tweet storm.
As I've made clear here before:
To most people this is the view of Growth Hackers
To most people who call themselves Growth Hackers this is true.
To most people who are "really" Growth Hackers it doesn't matter - too busy working.
I enjoyed the first response to his tweet which pretty much sums up my opinion.
"@montanaflynn @dhh: if your using the same old sleazy marketing tricks your doing it wrong!"
"If You Dont Have Haters ,You Must Be Doing Something Wrong" -Growth hacking is new Modern Art-some people will understand and appreciate it, and some just dont understand it...You cant tell me Dropbox, Uber, Evernote,Snapchat and square---are using Old Slzzy Markt tricks......" “growth hacker” strikes a nerve and makes people think"-This, i will call it passion....
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