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There’s been a lot of hype in the tech world around design thinking.

But what is design thinking? And what can we learn from it?

Better yet, how can SaaS companies use and implement it?

Let’s get started! 👇

  • SE

    Sean Ellis

    about 1 year ago #

    I often hear people talking about "design thinking" as something that is really important, and this article cleared up some of the areas where I was confused. Design thinking can help you and your team generate some good ideas for tests based on deep customer empathy.

  • AH

    Andy Hopkins

    about 1 year ago #

    I think so often we want to remove a barrier or find a solution to a problem without understanding the "why" behind what is getting the user/customer to that roadblock. The empathy portion to me really starts with moving beyond "what" is happening understanding the "why" behind it.

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