You’ve got hundreds of leads making their way through your pipeline and you’re following up with every single one… But your conversion to paid is still low.
What’s going wrong?
The most common answer is that you’re following-up (and wasting time) with poor quality leads–the people who submit an inquiry without any motivation to purchase from you.
There’s one thing that could be your saving grace: A lead scoring model.
In this ultimate guide to scoring leads, we’ll talk about: