Our Kraftblick team has started a series of articles dedicated to demand generation for SaaS companies.
Initially, it was a very looong article inspired exclusively by our own experience. But we figured out no one would go through such a mammoth.
So we cut it into four pieces. We are starting with a Part 1.
This is what you'll find in there:
1) Why a Software company needs a Discovery Plan
2) What to know before proceeding to the Discovery Plan
3) How to find out how much your competitors are investing in online advertising, keywords they bid on, creatives they are using [and why you need this info]