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There is a huge debate going on right now, about whether email marketing is dead or not.

While it doesn't work for a lot of them, it does works for a huge number of businesses and is, in fact, a major revenue driver.

So why does it not work a lot of times?

We decided to get into this and investigate the root cause of this. And to my surprise, we realised that this is because most of the times our emails don’t even get delivered!

We all tend to just choose an autoresponder and then start sending emails without knowing much about what goes under the covers and how our emails are actually getting delivered.

In an effort to solve this, we wrote this guide to Email Deliverability which is quite “marketer-friendly” and has everything one needs to take control of the email marketing.

  • RM

    Rohan Mendiratta

    over 1 year ago #

    This guide is a game changer. Nobody else in the email marketing industry is talking about this stuff. Can't wait to implement it right away.

    • AF

      Alex Ferguson

      over 1 year ago #

      Agreed with Rohan, this guide is highly resourceful which very few cares to write about. I would like to add benefits of email list cleaning here, which can solve certain deliverability issues removing invalid emails from the list. https://bulkemailverification.com/ ranks leading email verification services, which can be used for better email deliverability.

  • IJ

    Ish Jindal

    over 1 year ago #

    With my ever growing email list, email deliverability is what I have been struggling with. This is an excellent piece of content which both detailed and actionable for a marketer. Thanks for sharing!

    Side note - really loved the images inside :). They are quirky + makes it super easy to understand email delivery for a non-techie.

    • MA

      Mayank Agarwal

      over 1 year ago #

      Thanks for liking it @ish_jindal :) Appreciate the kind words. Our goal here is to help fellow marketers by improving their open rates.

      More often than not it remains a tech problem and marketers are not really able to do much here. We want to change that.

  • KT

    Kevin T

    over 1 year ago #

    Super useful guide on email deliverability @mayank25may!

    Email deliverability is the key factor for email marketing success. This guide will be useful to all size businesses —big and small— who struggle with the email deliverability.

    I just wonder what do you think about email verification service such as https://quickemailverification.com/ ? Email hard bounces is one of the major email deliverability issues. Removing invalid and risky email addresses from email list before sending marketing campaign helps to achieve better email deliverability. Good quality contacts in email list reduce your email bounce rate and improve your sender reputation. So email validation tool can always help to fix email deliverability issues.

    Do you have any thought on this?

  • LS

    Logan Sekulow

    over 1 year ago #

    Excellent stuff here! Thanks for sharing this!!

  • CD

    Charmy Dean

    over 1 year ago #

    Bookmarked, pdfed. I am starting a newsletter subscription soon. This is going to be my guide
    Awesome read