There is a huge debate going on right now, about whether email marketing is dead or not.
While it doesn't work for a lot of them, it does works for a huge number of businesses and is, in fact, a major revenue driver.
So why does it not work a lot of times?
We decided to get into this and investigate the root cause of this. And to my surprise, we realised that this is because most of the times our emails don’t even get delivered!
We all tend to just choose an autoresponder and then start sending emails without knowing much about what goes under the covers and how our emails are actually getting delivered.
In an effort to solve this, we wrote this guide to Email Deliverability which is quite “marketer-friendly” and has everything one needs to take control of the email marketing.