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I want to begin by thanking Sean for the opportunity to write this guest article. I came across Sean's website Startup-Marketing.com many years ago, and to this day I don't believe another resource has had a larger impact on my career. Most business owners intuitively understand that PR is important.

  • BH

    ben hoffman

    over 4 years ago #

    Hi @conrad,
    Thanks for writing this great post! Much better than I anticipated…. so much so that I made an account at GH just to leave a comment!

    I actually enjoy using PRweb for my Press Releases. This will likely change in the future but for now, the releases rank well and I like the targeted traffic.

    With that said, is it appropriate to follow your instructions then after TC/VB/whatever publishes the story, I publish my the release via prweb? Yes I agree that it is a bit redundant but do you see any immediate downside of doing this? I would like to continue to receive the prweb traffic as it converts well for my client.

    thanks!

  • DM

    Drew Mohoric

    over 4 years ago #

    I was impressed by the scripts Conrad shared, but then he topped it off with the reporter contact database and a summary infographic. It's refreshing to read such a high value-add article.

    Kudos to Conrad and thanks to Ben for the backlink.

  • SD

    Sam Davidson

    about 4 years ago #

    Great post, with a specified gameplan and actions to take. Highly applicable, thanks so much!

  • SE

    Sean Ellis

    almost 5 years ago #

    This is a great guest post by Conrad Egusa that he wrote for my blog Startup-Marketing.com. He gives really practical advice for startups on how to approach target publications and get them to write articles about your startup. He uses GrowthHackers.com as an example throughout the article - so in the process created a great starting point for us to try to get some external press coverage for GrowthHackers.com.

  • RH

    Ryan Hoover

    almost 5 years ago #

    Justin Wilcox has an excellent piece on using Amazon Turk to get PR (quickly and efficiently) - http://customerdevlabs.com/2012/08/21/using-mturk-to-interview-100-customers-in-4-hours/

    • MB

      Morgan Brown

      almost 5 years ago #

      Ryan—that was one of my favorite pieces on startup PR. A great way to build a qualified target list quickly. Great read.

  • CE

    Conrad Egusa

    almost 5 years ago #

    Many thanks again Sean for the opportunity to write the guest article. I'm happy to answer any questions/comments/feedback here or in the comments of the blog article.

    • MC

      Misha Chellam

      almost 5 years ago #

      Conrad, this was a fantastic piece, will definitely be referencing it as I reach out for press on my new project.

      One question: for whatever reason, I had heard that tech reporters didn't like Press Releases. According to your article, this isn't the case. Any ideas on why this myth persists?

      • CE

        Conrad Egusa

        almost 5 years ago #

        Hi Misha,

        Many thanks for the kind words.

        To answer your question, it's important to remember that a press release isn't a magical document, rather it is a medium entrepreneurs use to explain their story announcement to a journalist.

        The issue isn't that journalists don't like press releases, but rather that many press releases sent are not personalized nor are they relevant.

        As an example, it doesn't make a lot of sense for you to email TechCrunch with a small PR announcement (Ex: A new partnership with a local business). However, if you are about to launch your company, this is an announcement journalists would want to see.

        Also, when I was at VentureBeat I remember seeing emails that only said, "FOR IMMEDIATE RELEASE." These emails were so detached and their was such a lack of personalization that I would ignore them. It is for this reason that I always recommend addressing journalists in emails by their first name.

        I hope the above is of help.

        Cheers,
        Conrad

    • JA

      joe Anderson

      almost 5 years ago #

      Thanks for doing this Conrad! Just had a question about ongoing coverage. If you give a bigger publication the exclusive, are you suggesting that you immediately email the link to other publications once it goes live? Would you also just email them material to use or do you just expect them to get that from the press release. Any insight into this would be great!

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