So many companies talk about being data driven these days, but in my experience I very rarely see any that actually fit the bill. In this technical growth marketing space there is a lot of data, from a lot of data sources and 3rd party platforms. Each of these platforms provides a new lens or context on a set of data, helping tactical teams optimise and grow at a local level. Some of these even provide basic data analysis such as cohort analysis, which is great - but there is very little information out there about building a lean data strategy. One that will offer businesses a scalable framework for collecting, storing and analysing data at scale from a range of sources. In this article, I have tried to break down one such approach using a framework called the Single Source Of Truth (SSOT) enabling businesses to make the most of their data and become genuinely data driven. There are many frameworks, but i felt this was the most appropriate for the Growth Hackers community. I hope it helps, and i would love your feedback or alternatives. Cheers.
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