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Data enrichment is defined as enhancing an existing data profile by finding and adding more exclusive and relevant information to it, therefore increasing the value of the data profile.

As easy as it sounds, data enrichment takes a lot of effort and knowledge of the right research tools to execute. Usually, all on-the-surface data is not exclusive, so adds little value. To find a real game-changer, you have to dive into granular databases and spend some time studying and filtering everything you see.

But let’s go step-by-step. Read the article and give me your feedback with a suggestion about what subject do you want to learn more.