Leave a comment

The benefits of data-driven personalization for B2B markets. How to personalize at scale? Explore our 5-step walk-through guide!

  • MC

    Maeva Cifuentes

    about 2 months ago #

    Loved this part; "be aware that personalization can backfire" That's so true.

    I remember Wallmart had a data-driven algorithm that could differentiate, based on the customer's shopping behaviour, whether a specific customer was pregnant or trying to get pregnant. And at some point, automation kicked in, and send a postcard with "hey, congrats on the pregnancy". They eventually stopped using the algorithm because, in some cases, the algorithm had sent postcards before the customer was aware of the pregnancy. 😅

    • VN

      Vivek Netke

      about 2 months ago #

      thank you for sharing the information please keep me update on your next article

  • SR

    Sajin Rajan

    about 2 months ago #

    Read the article. You pointed out several things. Like how automation can help in gathering data and why going deep with personalization can backfire. I look forward to reading your next informative work. Thank you

SHARE
37
37