In 2021, when the whole world has been operating online for more than a year, it’s difficult to imagine marketing in the old way without using Big Data. Modern marketing experts are well aware of the importance and necessity of data-driven strategies. High demands, expectations, and, of course, instant results for customers require informed decisions and actions based on specific data.
It’s this approach that helps businesses succeed and reach the target audience. Let’s look at exactly what data-driven marketing is and how a data-driven marketing strategy can help your brand to achieve its business goals.