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Market competition is at an all-time high and companies need to create unfair advantages to compete and grow. An interesting growth lever companies can use is data. In today’s world, data is ubiquitous and companies that will leverage it will win. One of the great use cases for data is Marketing. Data-driven marketing to be exact. There are a few reasons why you should think about using data for marketing: Data-driven companies win because (1) they understand their customers better than their competitors, (2) they make decisions based on reality, and (3) they move fast...

  • YV

    Yash Vardhan

    over 2 years ago #

    You mentioned in the 6th point that one should analyze marketing campaigns, do you think monitoring user funnels and journeys might be the most crucial aspect of data-driven marketing?

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