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Some 56% of B2B content marketers increased their content marketing budgets last year, and it’s expected to be an industry worth $412 billion by 2021.

To see success, you can’t just publish content and hope it reaches your target audience.

The ‘spray and pray’ method doesn’t work anymore–but neither does promoting content to the wrong people.

You need to be smarter about who you’re targeting. And once you’ve got a solid grasp of the people you’re talking to, you’ll need to find out what type of content they want to see, watch or read from you.

data sources for content marketing ideas
Relying on guesswork to do that? Don’t expect to see groundbreaking results.

Almost 70% of leading marketers say their companies use data to support decision-making at all levels. Your content marketing strategy should be included in that, but it starts way before you likely expect: When you’re researching blog post (or general content) ideas.

Here’s why you should be using data, and the data sources you can use to find new blog post ideas.

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