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Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. Listen for illuminating stories -- and maybe, a way forward.

  • CC

    Chris Conrey

    over 7 years ago #

    I highly highly recommend Dan's books Drive and To Sell is Human to anyone I meet - and especially the folks on this site. YOU are the target audience for these books and they are among the most insightful and easy to read books on motivation and psychology of business that I've ever read.

    • SE

      Sean Ellis

      over 7 years ago #

      I agree that Dan's books are awesome. This short video is a good preview of his punchline about the downside of rewarding performance.

  • AA

    Anuj Adhiya

    over 7 years ago #

    Ive been thinking about how the concepts of this talk map with (thinking about) decisions startups might make with respect to growth/user engagement etc

    In other words:

    Autonomy = " the urge to direct our own lives"

    This is perhaps nothing other than the core value proposition.
    What can users do with your product/service that they cannot otherwise do.

    Kathy Sierra mentions this in her "Minimum Badass User" talk as well where she asks "What does the user DO with or BECAUSE of you? What bigger things do you enable?"

    Mastery = " the desire to get better and better at doing something that matters"

    This too maps with the "Edge Practice" concept of Kathy's talk ie enabling users to "develop expertise via a progressive series of exercises, each designed to build a fine-grained skill within 1 to 3 sessions."

    This, I suppose, also has to do with getting users to discover the "aha" moment as quickly as possible.

    Purpose = " the yearning to do what we do in the service of something larger than ourselves"

    This has to do with loyalty. Why will someone continue to engage with and use your product/service over time.
    Communicating your value as effectively as possible to the people that will value your product/service is the first step to this.

    Simon Sinek's TED talk on this topic is a revelation

    All in all, to me this talk is a great foundation for thinking about the framework of elements to incorporate in/around your offering.