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Guest post by by Jordan Crawford, CEO/Co-Founder of Cursive and Rocketship Labs.

Jordan’s customer-centric approach was forged through years of dedication at Palm, Better Place, and Inkling where he supported customers, built teams, and scaled support/onboarding processes.

In this post he brings us an alternative perspective on how to think about one of the best tools in a SaaS toolbox for customer retention. Great customer support.

His post illustrates the difference between providing 'answers' and 'solutions'.

Enjoy!

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