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Traditionally, marketing and customer service teams have little — if anything — to do with one another.

Once the marketing team has brought in a new customer, they hand them off to support and begin focusing on the next lead. Whatever happens with the customer after the “handoff,” good or bad, is none of their concern.

Of course, there are a number of problems with this mentality.

Learn why it's important to de-silo your marketing and customer service teams.

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