If you run a business or are in charge of any important process within the company, you probably have a lot on your plate already. At the same time, your clients are more demanding and impatient than ever - and if you do not deliver and live up to their expectations, they can easily switch to your competitors. Not too fortunate, is it?
That’s precisely why it makes sense to invest time and effort in customer retention. However, before you start fighting for service retention and sort out some retention strategies, you should actually find out more about the customer retention definition and its meaning for your business.