We've coined a new term: Customer-Content Fit. Here's why... We've been noticing this problem over and over again. Let me know if it sounds familiar. A content marketer slaves over a blog, putting out post over post, month over month. They get some traffic, but they notice that the traffic isn't exactly who they want. Meaning: blog visitors don't sign up for their app, or contact sales, or join the email list. In other words, there aren't a lot of customers in the monthly visitors. That's a problem! And we think we have a pretty good idea of why it happens. In fact, this problem is so pervasive that we're coining a new term to refer to it: Customer-Content Fit.
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