User Experience, one of the most sought after talents within every successful business is most commonly treated a completely separate unit from conversion optimization. However, the more successful businesses, those who strive to increase engagement with their product and create long-term relationships with their customers, know that breaking those silos and combining the two leads to high-converting customer journeys. Most conversion optimization project includes many UX (user experience) elements such as parts of its research and testing methods. Since so many businesses seem to be ignoring this opportunity, I reached out to some of my favorite user experience experts to get their take on the importance of leveraging both CRO and UX together for generating higher ROI for your business. This article explains the concepts in depth, where UX and CRO meets and what mistakes to avoid.