Leave a comment

Conversion rate optimization is essential for any website. However, the undulating Software-as-a-Service (SaaS) business model demands particularly impeccable attention to detail and ongoing CRO experiments. Ready to optimize your SaaS website for maximum sales and engagement? Be sure to start using these 5 validated conversion optimization strategies, suggested from the experts.

  • DG

    Dana Gore

    11 months ago #

    Method 2 - communications are manual and authentic. That's what I like.
    Yes, as mentioned, it takes a bit longer, but I feel the human/organic and real aspect of communicating with people these days has become so automated that it lacks the ability to connect and gain trust.

    Kudos to Yam Regev for taking this approach.

    Great share.

    • SH

      Sam Hurley

      11 months ago #

      @yamregev Hit the nail on the head, right Dana?! :-D

      I've admired their collective approach since day 1. In a world full of automation and loss of connection, Zest and the team hone in on empathy. They are amazing!!! <3

      Thanks so much for reading + sharing,
      -Sam-

    • YR

      Yam Regev

      11 months ago #

      Yaaaaaassss!!! Thanks, Dana <3

      We understood that (professional) users are keening to feel the "warmth of our hand on their shoulder". No, not in a creepy way ;)

      Human touch is everything and arousing different electrical paths in your brain.

      I took this methodology by watching people buying bread in supermarkets.
      Many are actually touching the bread before getting it into their carts in order to feel how fresh it is.

      In most cases, once they touch the bread, the probability of them to purchase a bread is increasing to almost 100%. Meaning, they will purchase a bread almost no matter what.

      In Zest's case, we are the bread.

      Good vibes

      • SH

        Sam Hurley

        10 months ago #

        I should certainly hope they bought the bread after touching it, @yamregev! xD LOL!

        "In Zest's case, we are the bread."

        This is just too cool!!! #AnalogyMastery
        -Sam-

    • EE

      Erik Emanuelli

      11 months ago #

      Completely agree with you on this, Dana.
      I really appreciate the human side of anything in business, including customer service. That is the down side of technology evolution, I feel people are losing the pleasure of connecting and building relationships.

      • SH

        Sam Hurley

        10 months ago #

        Yes Erik — Perhaps not even losing the pleasure, but just not taking the time to foster and experience it! <3

  • CR

    Cori Ramos

    11 months ago #

    Hi Sam,

    You certainly given me a lot to soak in here! Thanks for sharing these tips. I think the one that will work for me is method #3. I'll be sure to include email sign-ups as an entry.

    Thanks again for these helpful tips!

    Cori

    • EE

      Erik Emanuelli

      10 months ago #

      Oh, the old email marketing.....does it still work?

      • SH

        Sam Hurley

        10 months ago #

        Still one of the best methods out there — Plus, you own your community! (Not a social network, for example.)

        It's one of my top priorities in the coming months. :-)

    • SH

      Sam Hurley

      10 months ago #

      Cheers Cori — Soak it up like a conversion sponge! Haha! xD

      Method #3 is definitely a very quick win — Signup forms are one of the most important considerations, yet we see some very neglected examples on the web!!! :-O

      Speak soon & thanks so much again,
      Sam :)))

  • LS

    Lisa Sicard

    11 months ago #

    Sam, these are really great examples. I love what Zest is doing. I always open their emails and read through them, They always make them personalized. That is how they place users at the center :)
    It's great to know too that they don't except any content. They are quite picky.
    I'd have to see how to apply their approach to my business. Thanks Sam for the inspiration here :)

    • YR

      Yam Regev

      11 months ago #

      Amazing to hear it, Lisa!

      Thanks a tonnnnn!

    • EE

      Erik Emanuelli

      10 months ago #

      I love to get personalized emails, Lisa.
      I hate seeing just "Hey there", at beginning, without even mentioning my name.

      • SH

        Sam Hurley

        10 months ago #

        The worst is when the rest of the email is in a different font / font size! LOL!

        **FACE PALM**

    • SH

      Sam Hurley

      10 months ago #

      Cheers Lisa! It's admirable in today's world <3 And that's why they have seen such success! :-D

      It would be a very wise move to emulate!!! >>>>>

      Speak to you soon (& thanks again!),
      Sam :)))

  • LR

    Lorraine Reguly

    11 months ago #

    I love Yam Regev's idea of placing users at the center. After all, aren't we ALL in business to help our customers? And shouldn't they ALWAYS come first?

    • YR

      Yam Regev

      11 months ago #

      ALWAYS!!!

      I soooo agree with you, Lorraine!

    • EE

      Erik Emanuelli

      10 months ago #

      It's all about taking care of customers in business, in my opinion.

    • SH

      Sam Hurley

      10 months ago #

      Love it, Lorraine! I particularly like Yam's line here:

      "Instead of making our clients successful, we are making our users successful."

      #BOOM!

  • RC

    Reginald Chan

    11 months ago #

    Great share indeed, Sam! I love the second method. Authenticity is critical to any success in business!

    • EE

      Erik Emanuelli

      10 months ago #

      Being real and honest as a business is always a winning strategy, in the long run.

    • SH

      Sam Hurley

      10 months ago #

      Absolutely, Reginald! xD Biggest respect for all the experts and their input — Truly remarkable strategies that any biz can put into practice ASAP.

      I had a feeling #2 from Zest would go down very well ... It's attracted the most attention so far!!!

      Thanks a bunch,
      -Sam-

  • JH

    Joy Healey

    10 months ago #

    Thanks for sharing these great tips to improve conversions.

    I had to smile at simplifying the optin box and removing the promo code - just the other day I left a site because I went off trying to find a promo code and instead found a competitor! Oops.

    Love the idea of authentic communications. I pay a lot of attention to the support I will get using a service and get so angry about copy/paste responses that just repeat what I have already read!

    • EE

      Erik Emanuelli

      10 months ago #

      Thanks for sharing your experience as a customer, Joy.

      As for customer service, it's not enough to have a human on the other side of the screen/phone, there's should be someone prepared and professional! Sometimes, I had to deal in past with people totally incompetent, but even worse, with no desire to help me.

      • SH

        Sam Hurley

        10 months ago #

        That's a really valid point, Erik! All well and good to have the staff count ... But if their collective attitude and ability isn't up to scratch, you're probably going to irritate customers even more.

        I've been completely put off brands in the past, as a result of this very situation. It doesn't matter how awesome their website looks and feels...

    • SH

      Sam Hurley

      10 months ago #

      Hey Joy,

      LOL! Thanks for sharing this story — Definitely something to consider!!! :-O

      So, trying to offer customers a better deal could actually push them away... #SimplicityWins

      Ohhhh, don't even get me started on copy/paste responses!!! :@ You know those companies where they make it as difficult as possible to actually speak with a human, even though you're a paying customer?! Yeah, those...

      Nothing grinds my gears more!

  • RC

    Ravi Chahar

    10 months ago #

    Hey Erik,

    I have read about Hotjar and it seems to be an amazing tool to track the funnels. To grow a company, it's important to track the conversation and the traffic.Automated messaging apps can really give a helping hand.
    Thanks for sharing it with us.

    ~Ravi

    • EE

      Erik Emanuelli

      10 months ago #

      I remember I reviewed LuckyOrange (Hotjar competitor) on my main site nopassiveincome.com:
      https://nopassiveincome.com/lucky-orange-review/

      It was awesome to discover how the readers behave on my site.

    • SH

      Sam Hurley

      10 months ago #

      Glad you enjoyed it, Ravi! I've tested Hotjar (right at the beginning, too) and I know TONS of websites use it. They saw massive uptake since launch, and deservedly so...

      It's a quick and easy way to gain feedback from your visitors for better conversion / engagement. Also looks the part!

      A great strat is to combine automated chatbots with the human element.

      Cheers for reading,
      -Sam-

  • GS

    Gabe Solberg

    10 months ago #

    Thanks for the great post!

    This is interesting and caught my attention in method 2 'Good for our KPI's bad for our users - we're killing our Newsletter' but it makes sense I try to minimize my subscription to a small handful of blogs otherwise my inbox gets way too cluttered and I use Feedly to aggregate interesting content.

    • EE

      Erik Emanuelli

      10 months ago #

      Thanks for your feedback, Gabe.
      I also try to minimize my subscriptions to a few very important newsletters for me.
      Email triage is something I really look into, everyday.

    • SH

      Sam Hurley

      10 months ago #

      Cheers for reading and commenting here, Gabe! #Appreciated

      I hear you — I do exactly the same!!!

      I love how you've made a business decision focused around the user. Keep it up!
      -Sam-

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
32
32