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Transactional emails: the forgotten wasteland of successful email marketing. But why, one wonders? Receipts and other order-related emails have a 69% higher open rate than regular email marketing campaigns, yet they’re often treated as an afterthought, a “just make sure they have our logo and colors” kind of email. Where is the love?!

  • PH

    Pradyut Hande

    about 2 years ago #

    This is a wonderfully relevant post. Thanks for sharing, Matt!

    Due to their higher open rates, transactional emails offer businesses an unprecedented opportunity to cross-sell and upsell, provided it is done in a non-intrusive manner. What makes this a logical sales extension is the fact that it can be applied across industries - e-commerce, food delivery, travel, media, etc.

    Mobile app businesses can further leverage such confirmatory communication with personalized, timely, and contextualized push notifications as well.

  • TC

    Tad Chef

    about 2 years ago #

    I love the salad metaphor.