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The often ignored first experience is the most important. This article summarizes the importance of focusing on the initial impressions.
Great read. Especially the "Optimize For The First 15 Seconds Of Laziness, Vanity, & Selfishness". This is key.
Reminded me of a couple of posts/talks that delve more into these concepts:
a. https://growthhackers.com/articles/growth-hacking-free-trials-time-to-wow-is-the-key-to-success/ by @bostonvc which is more about the "Optimize For The First 15 Seconds"
b. https://growthhackers.com/articles/building-the-minimum-bad-ass-user/ which addresses the "Of Laziness, Vanity, & Selfishness" bit.
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