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If you start advertising in different services (Google Ads, Facebook Ads, Twitter, Instagram, Yandex.Direct), then how can you estimate the results and efficiency of these campaigns? It’s possible to consider data in each single service, of course, but it’s at least inconvenient. And it’s necessary to maintain the goal settings in each account. In this article, we describe how to add data to a cost analysis report in Google Analytics and how to compare the profitability of different advertising channels.

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