We live in the era of Disruptive Innovation.
Digital business is escalating and it seems only corporations stay stable.
We all know e-commerce and marketplace projects as startups, right?
It’s not so ANYMORE.
But nowadays online marketplaces take over the market and corporate companies do not remain intact.
Probably Kyoyu, Canon’s peer-to-peer rental marketplace, is a prime example of corporate digitalization via e-commerce platform.
So How and Why should corporations use marketplaces?
There are 3 main e-commerce paths for corporations:
Each of the ways involves pitfalls and fresh opportunities...