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Back in 2016, ConvertKit was stuck on $70k MRR, solid start for the bootstrapped email marketing tool, but their CEO: Nathan Barry was hungry for growth...

12 months later, their MRR hit $625k.

And kept growing...

Consistent growth over a 5 year period since they unlocked their core channel.

Here's a quote from ConvertKit's growth man:

Early on, you don't need 5 growth strategies - you won't do any of them well. You need one growth strategy that works. - Darrell Vesterfelt

How did they do it?

They tapped into an age old strategy...

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