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The more digital users enter the market, the more traffic you’re dealing with on a daily basis.

This means more users potentially clicking through to your ads. And, in the PPC world, that means you’re paying, even if it’s for irrelevant traffic.

So, to make sure you’re not throwing your PPC budgets out the chocolate-factory window, here are the top conversion rate optimization trends of 2018, from Klientboost. Enjoy your golden ticket.