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91% of consumers are more likely to shop with brands that provide offers specific to them

80% of customers are more likely to purchase products or services from brands that provide personalized experiences

79% of consumers are only likely to engage with a brand’s offer if it has been personalized to reflect previous brand interactions

Marketers have long been on a journey to make their work feel less like a broadcast and more like a conversation.

With modern content technology, it’s possible to deliver personalized content and journeys that feel like they’re unique to every customer.

In this ultimate guide, you’ll explore:

🔸 The history of conversational marketing
🔹 Developments that have led to modern conversational marketing
🔸 How to build your ultimate conversational marketing command center with headless CMS