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It’s like the chicken and the egg debate. You can’t have “great content” if your site isn’t SEO optimized, but SEO isn’t possible without a solid (content) foundation.
You’ve only got so many hours in the day. You can’t do everything at once, and your marketing strategy will be all over the place if you’re unsure which you’re prioritizing.

…But which should take priority when both SEO and content marketing have great potential?

It’s not an easy question to answer on your own. The route you take can depend on several factors—but that’s not useful advice.

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